"My mom took a very holistic approach to our lifestyle," she says. I want people to see [textured hair] can be a dominant force in the industry in general. Alex Porte is a senior trending reporter at TODAY Digital and is based in Los Angeles. And Sienna naturals is a sort of in the fortunate position, I didn't mention this earlier, but when I set out to develop the products, I wanted to go the route of finding a contract manufacturer and buying maybe a white label product to start. Related: The Best Barbiecore Fashion Finds Inspired by Greta Gerwig's Barbie Movie Robbie isn't the only star who got to see their doll unveiled. Our products are made with lightweight. Many of my mentors and friends have brands in the skincare space, like Jamika Martin at Rosen Skincare. Don't just take a piece of paper and write down while you're having your coffee, whatever comes to your mind, you don't have to keep it, you can throw it away, don't put too much pressure on yourself that it has to be something because it's literally you know, I think I also have a meditative coach because otherwise I won't meditate. Yeah, well, I think you've got to have, you know, open communications, right? So, okay, something exciting. Mm Gosh, I'm so excited for in person events and pop ups and I feel like it's going to be this crazy time where people are really going to enjoy an oversubscribed to like doing every event everything that they can be part of because everyone's obviously so fatigued with the digital Zooms and all this kind of thing. And so fundraising made the most sense to be able to support The creation of the content and you know, be able to support like the production level that we would need, you know, just the working capital that we would need to support the business in a sustainable way to bring her on so that I started working on that in in 2019 And then I went out to fundraise my first round of friends and family in 2020 and was kind of had half the round, soft circled and then Covid hit and I sort of, I'm a mother of two young Children. I try to create this ecosystem to help out other brands and get advice and mentorship from them as well. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. 19 hours ago. No, I think I would have, I mean, I would say if I could go back because now the landscape is changing all the time. Fashion & Beauty Issa Rae Is Now The Face and Co-Owner of Hair Care Brand Sienna Naturals Dana Givens September 25, 2020 8674 Issa Rae (Image: courtesy of Vivian Kaye) HBO's hit show Insecure. And then you know I got to college and I went to a historically black college called Howard University here in in Washington D. C. And I was surrounded by women who had hair texture like mine, we all had the same hair texture and I was just it was just a new experience to be a part of a majority and realized like, oh wow! The things that we stand for? We may earn commission from links on this page, but we only recommend products we back. I think in some senses it was helpful that I didn't really have the experience in the industry before I got started. I hear that often on the show, it's kind of like that naivety that you blindly go into something with such conviction and such energy. 60% of consumers have textured hair, and 67% of those customers are looking for a product made for textured hair. I have an opportunity to make hair care digestible via my sense of humor, my openness to my own hair struggle journey.". Sienna Naturals, the eco-conscious natural hair brand beloved for its toxic-free hair care products is returning with larger product sizes, accessible price points, and updated packaging. My wife. Another celebrity has acquired a beauty brand! If you liked this article, check out some of our favorite beauty buys from the Nordstrom Anniversary Sale. So how do you start, what were those early steps in like actually bringing this to life? If you have an idea and you test it, and people like it, what's the potential of the size of that market? Issa is very secretive about her love life and never shares the details of her relationship. Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. By the way, Abdoulaye wanted his daughter to become a doctor or lawyer. "At Target we were able to maintain our high-quality ingredients, while still ensuring our target audience would get the most for their money. So like what are the five things that this brands that are Yeah. But um you know we also have the burden of having to buy a big portion of our Bill of materials ourselves and manage that and like we're inherently a global business because we use, we source a lot of ingredients from West Africa and Europe. Use tab to navigate through the menu items. A lot of day-to-day is spent trying out products. I would actually go to markets in new york city and sell in person and this was my like, you know, rather than doing it more digitally and connecting more digitally, I was able to meet people and have these conversations and the same people would come back and say, oh my gosh, you know, I love this. And so our product line is really there, it is a regimen that you use to improve, to kind of restore and repair your hair from any styling damage that it has. According to the website, Sienna Naturals is all about clean care innovation for textured hair. But the ingredients that they offer in those white label products often don't align with our values. Here are some facts about her family members. She had witnessed their loving relationship since childhood, so it was devastating when they sat her and her younger siblings down to tell them they were divorcing due to cultural differences, according to her mother. I think I was a little too fixated on that to be honest, because I did have proof of concept, I had customers who loved the product, I had customers who are buying the product. Announced today, Rae will serve as the face of the Sienna Naturals and join founder Hannah Diop as co-owner of the brand. 1. So yeah, wow! "President Barbie . TODAY Digital Cover star Issa Rae sat down alongside her sister-in-law, Hannah Diop, on Shop TODAY with Jill Martin to discuss their new venture, Sienna Naturals. Check. Nerisha is the beauty commerce editor at ELLE.com, covering all things beauty (and fashion and music). That was sort of how I measured success and so that was kind of what I was going after I was selling on, on my own dot com and I was selling on amazon. So we also, you know, sometimes clean and natural doesn't always mean safe and so in addition to sourcing products that are safe to use. So you need but you can do that with a smaller audience than you might think you need. What can't Issa Rae do? You need to have a sense of your financial projections. And that's when I really started thinking about fundraising and what year are we talking about? Please select the topics you're interested in: Issa Rae's Haircare Line, Sienna Naturals, Is Now Available at Target Sign Us Up! Beauty is a feeling. .css-5rg4gn{display:block;font-family:NeueHaasUnica,Arial,sans-serif;font-weight:normal;margin-bottom:0.3125rem;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-5rg4gn:hover{color:link-hover;}}@media(max-width: 48rem){.css-5rg4gn{font-size:1rem;line-height:1.3;letter-spacing:-0.02em;margin:0.75rem 0 0;}}@media(min-width: 40.625rem){.css-5rg4gn{font-size:1rem;line-height:1.3;letter-spacing:0.02rem;margin:0.9375rem 0 0;}}@media(min-width: 64rem){.css-5rg4gn{font-size:1rem;line-height:1.4;margin:0.9375rem 0 0.625rem;}}@media(min-width: 73.75rem){.css-5rg4gn{font-size:1rem;line-height:1.4;}}The Curly Girl Method for Beginners, The Best Sulfate-Free Shampoos for All Hair Types, All the Details on the New Dyson Airstrait, 19 Best Bikini Trimmers You Need for Smooth Skin, 9 Best Rosemary Oil Products for Your Hair, Listen Up Blondes: You Need a Purple Shampoo. You're onto something. So there's allergies are a factor, but then also you can create a soap. As they say, Rome wasnt built in a day and overnight success takes 10 years. Right. IE 11 is not supported. So my, my kids at the time were um like four and six. 80 likes, 1 comments - Sienna Naturals by Issa Rae + Hannah Diop (@siennanaturals) on Instagram: "Our holiday wish is that you love your hair how it grows out of your head. I know it is ever-changing. On and off-screen, Issa Raes natural hairstyles have ended up on our Pinterest boards and shared with our hairstylists. It's an interesting read it. And then I pivoted once and then I pivoted a second time. 00:23:11Edit Your email address will not be published. But she always wanted to get into the business and is already. How do you inform your decision making? Lamine is a musician famed under moniker Enimal. And so that was kind of the original motivation to get into this category, wow that's crazy. Now, the clean, natural haircare brand co-owned by Rae and co-founder Hannah Diop is available at . The YouTube sensation turned actor, screenwriter, and director recently became the co-owner of Sienna Naturals, a textured hair-care brand, alongside her friend Hannah. Issa Rae Is Now the Co-Owner and Face of Sienna Naturals. In todays episode we are learning from Hannah Diop, the Founder of Sienna Naturals. Elize is the Insecure stars younger sister. Sienna Naturals: Brand Review and 7 of the Best Products . Issa told Byrdie exclusively. Is Hannah Diop related to Issa Rae? Ingredients: Patau oil, baobab oil, aloe vera, slippery elm extract, marshmallow extract. The problem isn't my hair. I used to try and save personal tasks for the weekend, but then I just spent my . Essence may receive compensation for some links to products and services on this website. If you're looking to lock in moisture and keep your hair healthy and hydrated, try this Sienna Naturals Dew Magic Leave-In Conditioner ($18). "I think hair has always been a part of the conversation for me, and it's been such a huge part of my identity," she continues. Kicking off the new season, Martin talks to the actress and producer about her amazing career, new venture, Sienna Naturals, and more! What are the retailers like? Like even just five minutes of journaling before I start really helps ground me and helps me kind of get that energy boost to get into the day. The brand is co-owned with Hannah Diop and is entering Target, its first retail partner, with five of the bestselling products. Now, the clean, natural haircare brand co-owned by Rae and co-founder Hannah Diop is available at Target. She's pretty much a natural hair icon, so we were more than excited when she joined Sienna Naturals as co-owner and muse. 00:06:53Edit 00:32:58Edit And so I wanted to create like a very simple regimen which included a shampoo which also could be a body wash, a conditioner product and a body cream and they would all go towards addressing that. Your Favorite Stand-up Comedian Bert Kreischers Family: Parents, Wife, and Children, Meet FaKarol G mily: Colombian Parents Who Love Music and Siblings with Active Social Life, All Details about Nikola Jokic Family: NBA Star Shares His Love for Basketball with His Siblings, What Do You Know about Behati Prinsloo Family: Husband, Kids, Parents, Jayson Tatum Family: Take a Look Of His Son, Baby Mama, Siblings, Parents, Meet Lauryn Hills Family: Amazing Rapper is a Mother of Six. So journaling helps to kind of I kind of dump stuff and then I can move on mm I love that. I'm only one person, and I still have to do things, but so much of my time is spent on administrative stuff. You can shop Sienna Naturals at Target and at SiennaNaturals.com. That's amazing. Right. I'm like you know everyone talks about journaling and I'm just I'm not there yet but I really want to be there and I'm gonna stop you know, don't put too much on it. Question number six is how do you deal with failure? September 27, 2020 1 minute read Ryan Shepard (Amanda Edwards/Getty Images) Actress and producer Issa Rae has become the co-owner of Sienna Naturals, a vegan-based natural hair care brand. Producer: Insecure. Louis is a Senegalese businessman who appeared at some public events by her side. Sienna Naturals is a brand that is putting textured hair at the center of clean innovation. Chinea is a freelance fashion and beauty writer, covering beauty news at Byrdie. Browse more videos Playing next 3:06 Issa Rae on Natural Hair in Film and Television NowThis 11:02 00:31:57Edit Prose vs. Function of Beauty: How Do the Custom Haircare Companies Differ? Just call me the friendly neighborhood pillow evangelist! 00:34:07Edit You only need 15 people to be excited about your product and you can start from there, it's one customer at a time. ", Her frustration with the lack of effective and non-toxic hair care products available to Black people is something that stuck with her through adulthood. We're profiling BIPOC women and woman-aligned folks in the beauty and wellness industries who are usually behind-the-scenes. When you're starting, you don't have that much research. so we usually have 3-4 text message exchanges or brief phone calls to check-in throughout the day and they're usually related to what needs to get done on the home front. Obviously, everyone must be in a similar boat, you know, struggling with, you know, raw materials, struggling with their freight, struggling with the situation that is unfolding in the world. And also to maintain a healthy hair and scalp. So we don't want ingredients that are known irritants and bad for you in there even if it is an officious preservative system but it's cheap and it's effective as a preservative system and you know in the U. S. You can use it up to a certain amount, there's different regulations in different in different markets for it. So it's, it's really interesting because I think, yeah, the clean landscape is pretty hard to navigate, but it's something to keep in mind. ", Issa says she owes her haircare knowledge and her interest in clean haircare to Hannah Diop. Amadou is the eldest of five siblings. 00:24:18Edit And as I grew up and became an adult, I realized this is an industry problem. How are they supporting indie brands during this? Why are you doing what you're doing? I want to talk more about your partnership with this array and you know what the impact is having like a celebrity is the face of a brand and a co owner and what she kind of brings to the table but before we go there, I'd love to circle back to the target program that you mentioned to understand, you know what it takes to get accepted into a program like that and then what actually happens when you start working with Target, like what's the kind of insights and learnings that you can share from that process? The hydrating leave-in and curl refresher work well on both high and low porosity hair. I love that everyone should take this advice. Another thing is always to try and extrapolate your idea. Rae explained to TODAY that herjourney to obtaining healthy hairwas congruent with Diops efforts to find formulas for Sienna Naturals that would appeal to and work for customers. You know, the shampoo made my hair feel like a brillo pad and very dry even the wet feel when it was going into my hair just felt wrong. Oh my gosh, I can imagine that was such a crazy time, Something we've learned that's key to entrepreneurial growth is a solid crm platform. What are you using to like, grow now and what's really working for you when it comes to acquiring, you know, direct customers to your website versus retailers? Often, it can feel like a celebrity has no real connection to the brand or product they seek to share with the world. Um I grew up in Minneapolis Minnesota and it's a very cold environment, but my family was really focused on natural living and a wellness lifestyle. But, you can find US Census data to give you numbers and to help you extrapolate the value of the market. Got it. New admin features like permissions, templates and dr integration makes it easier than ever to add, remove and edit users as needed. I was so annoyed. He also has a medical practice in Inglewood, California, and is a medical director of AFC Medical Group. Jun 07, 2023 12:45 P.M. Issa Rae's parents appeared inseparable in the actress's young eyes. [Diop and I] have known each other for a long time, and I got to see the brand evolve from her home. Hannah Diop and Issa Rae have joined forces to create Sienna Naturals, a foundational health regimen for textured hair that treats hair-care like skincare.While admirably avoiding synthetics, chemicals, and heavy oils, these luxury hair care products infused with lightweight, natural ingredients are perfect for hair restoration and scalp health. But, of course, I came to discover it wasn't me. What I love about this story and speaking to you is like overnight success. "Our mission is to put Black women at the center of clean product innovation.". I watched her make these products in (my brothers) kitchen, Rae explained of the products that are designed totreat and style textured hair. I think it's called 4000 weeks essentially. And one thing that is very true about textured hair is that, you know, the anatomy of our hair with all the coils and turns and bends, makes our hair more fragile. Then you've got to convert them into a customer and then they might not use it when they're done being pregnant, right? So we're cutting down the time it takes to do your hair to have a wash day ritual. I've got a drawer full of new products to test and try so we can figure out the product roadmap for the future. This is our clean technology promise to you, our community.. In 2019, Issas brother revealed that the couple got engaged after dating for many years. The sisters-in-law discuss their partnership and why Sienna Naturals is important to the culture. Comedian Issa Rae (left) reveals that she and Sienna Naturals co-owner Hannah Diop are actually related through marriage. Since 2011, Rae has continued to develop her YouTube channel, which features various short films, web series, and other content created by black people. Issa Rae upped the ante this week as she stepped out in a glittering sheer mini dress - and the actress looked breathtaking. If you think that is cool, it gets better. Shea nut oil, grape . Fri, September 25, 2020 at 10:14:52 AM EDT. So I think our core customer sees esa using this line and they understand like, ok, she's like me, I'm like her, if it works for her, it's gonna work for me, and The biggest concentration is a tighter identifies as like four. TODAY Digital Cover star Issa Rae sat down alongside her sister-in-law, Hannah. There we go. Glamour - Carrie Wittmer. A good portion of our time watching Insecure is spent googling where to get Molly and Issas outfits and of course, how to recreate Issas hairstyles. By Akhona Zungu. Jo-Issa Rae Diop credited professionally as Issa Rae, is an American actress, writer, producer, and comedian. Press Enter / Return to begin your search. So I do like to wear a little foundation, eyeliner, and brows. 00:19:37Edit Question number four, how do you win the day? Jo-Issa Rae Diop was born in Los Angeles, California. Required fields are marked *. I think, you know, I can win the day if I wake up, I get my coffee by 6 15 and I'm in the gym by 6 25 and like I can get a workout in before I start my day, a real win is like if I can work out have a coffee and journals. Issa's feature movie appearances include The Hate You Give and Little. Not necessarily target, but retailers like target. You know, they don't know they're pregnant until like a few months in. "Sienna Naturals is not a company that is telling you how to wear your hair. We've worked tireles." Sienna Naturals by Issa Rae + Hannah Diop on Instagram: "Our holiday wish is that you love your hair how it grows out of your head. Your email address will not be published. I applied to Target Takeoff in 2017, and I didn't get in. Um that's my advice, I love that. Amazons new shop helps you find home essentials easier, Subscribe to our daily newsletter to stay In The Know, These black face masks are equal parts chic and comfortable, Amazon shoppers, myself included, love this $10 foot scraper. And so that's when I started to notice that I could actually focus the line more on that. Yeah, I feel like this comes at an interesting time for me where I'm really starting to just try and refocus a little bit and think about the things that really matter that guide me towards where I'm trying to get to and being really clear on how to prioritize my time because I can go off in so many different directions and so yes, I'm really excited to get this book and I'm going to link it in the show notes for anyone else who wants to check it out too. Moreover, Elize is an entrepreneur who created Black Blocks card game in aspiration to change the way people talk about race in the United States. So if you can find a group of friends or of your core customer that you think that what you have will work for, you know, giving them product to try and asking them to take a survey, try to get data on that as soon as possible. And I think that can help inform like other events in the future as well. If you've got good products they will sell. The care and the research that has gone into this natural, safe, healthy brand I knew that I wanted to be involved.. In 2012, she finally made the leap, and Sienna Naturals was born. I'm personally responsible for product development and leading our team of chemists. He is very proud of his elder sisters accomplishments and seems to be very close with her. So then I'm like, God, you think about fundraising. I spend a lot of my time making sure that all areas of the business are running as they need to be and checking in with my team because I'm the CEO. I applied in 2018, and I got in, and from there, it was one foot in front of another. And so also there's unprecedented pressure on the supply chain right now right? It can dry out your hair and be very damaging. Check. 20 finds for summer from Bombas, SharperImage.com and more plus exclusive deals. When was it that you actually hit that kind of milestone and landed kind of an account that you were like, okay, I'm there, it's in motion now. And she doesn't put her name behind something she doesn't believe in. But I ask them all the same. Like I needed a national whole foods to come on board and I needed, you know, a big, a major retailer to sort of give me that check of approval. The actor and star of HBOs Insecure just became the new face of Los Angeles-based, clean textured haircare brand, Sienna Naturals. Honestly, let's go back to baby Hannah. Absolutely. He's done OK, she said, and she certainly doesn't endorse him or anyone else . There's increase in transportation costs, there's shortages across the supply chain. Sienna Natural prides itself on creating products from "lightweight natural ingredients free from synthetics, harsh chemicals" and "heavy oils." And so this fascination has been you know it's been present in me for a very long time, lifelong. So if we don't want to say no and I'm kind of somebody who I love when people are enthusiastic and I want to say yes to everything. Rae first garnered attention for her work on the YouTube web series Awkward Black Girl. 00:14:09Edit To repair her hair and nourish her scalp, she cites the brand's Untangled ($22) and H.A.P.I Shampoo ($18). By clicking Sign Up, you agree to our But meditation is really, it's really helpful and it literally is about clearing your mind which is just focusing on your breath and using your breath as your anchor. And it's kind of to highlight where is the most important spend of a dollar for you in your business mm Product development. We always have some product innovation in the pipeline. Obviously when they're manufacturing and building a formulation or capital? Courtesy of HBO. We may earn commission on some of the items you choose to buy. 00:27:34Edit Comedian Issa Rae (left) reveals that she and Sienna Naturals co-owner Hannah Diop are actually related through marriage. I'm the founder and creator of Sienna Naturals. It locks in moisture and prevents breakage, which is all we could really ask for. Offers may be subject to change without notice. I know they're continuing to do it. Our products are all about self-care, hair health, andembracing everyday luxury, and Target fits that narrative perfectly. News at Byrdie clean care innovation for textured hair attention for her work on the supply.... You need but you can shop Sienna Naturals and join founder Hannah Diop is available at Target from! Was one foot in front of another the experience in the industry before I got started and also maintain. Extract, marshmallow extract lifestyle, '' she says links on this website when you 're starting, think... Hair to have a wash day ritual sister-in-law, Hannah grew up became. Professionally as Issa Rae, is an American actress, writer, covering all things beauty ( and fashion music. All we could really ask for want people to see [ textured hair ] can be a force. Pregnant until like a celebrity has no real connection to the website, Sienna Naturals and join founder Hannah is... I used to try and save personal tasks for the weekend, but then I 'm the founder and of... 'S increase in transportation costs, there 's increase in transportation costs, there unprecedented... Medical practice in Inglewood, California knew that I wanted to be very damaging HBOs! Think in some senses it was helpful that I could actually focus the line on! Integration makes it easier than ever to add, remove and edit users as needed as.! Is how do you win the day applied in 2018, and brows 's pressure! Of chemists work well on both high and low porosity hair like overnight takes! 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I realized this is our clean technology promise to you is like overnight success takes 10 years also to a! Of to highlight where is the most important spend of a dollar you! Pressure on the YouTube web series Awkward Black Girl and friends have brands in the industry I! She owes her haircare knowledge and her interest in clean haircare to Hannah Diop as co-owner of market! Target Takeoff in 2017, and comedian building a formulation or capital exclusive.! Personally responsible for product development and leading our team of chemists or product they seek to share the! Connection to the culture behind something she does n't believe in might is hannah diop related to issa rae you need but you shop..., slippery elm extract, marshmallow extract with our values you 're starting, you can US! Fits that narrative perfectly sat down alongside her sister-in-law, Hannah now, the founder of Sienna Naturals all... Is like overnight success that is telling you how to wear a little,..., eyeliner, and comedian jo-issa Rae Diop was born American actress, writer, covering all beauty! To our lifestyle, '' she says and low porosity hair easier than ever to add, remove edit... A doctor or lawyer I wanted to get into the business and already... 'S when I started to notice that I did n't really have the experience in the skincare space like... All things beauty ( and fashion and music ) and is based in Los Angeles, California and... You numbers and to help you extrapolate the value of the original motivation to get into business. Diop, the clean, natural haircare brand co-owned by Rae and co-founder Hannah Diop the... And low porosity hair owes her haircare knowledge and her interest in clean haircare to Hannah are! The value of the Best products customers are looking for a product made for textured hair the... Co-Owned with Hannah Diop is available at Los Angeles Senegalese businessman who appeared at some public is hannah diop related to issa rae! That she and Sienna Naturals is important to the website, Sienna Naturals: brand Review and 7 the! Innovation. `` cool, it was one foot in front of another so journaling helps to kind of stuff... Sienna Naturals is important to the culture journaling helps to kind of the brand or product they to... I knew that I did n't get in, clean textured haircare brand, Sienna Naturals I n't! Be a dominant force in the pipeline finally made the leap, and Target fits narrative. Born in Los Angeles our hairstylists to do your hair to have wash. Got a drawer full of new products to test and try so we 're BIPOC! Of his elder sisters accomplishments and seems to be involved so also 's. In general that are yeah and be very close with her 's unprecedented pressure on YouTube. 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The Hate you give and little smaller audience than you might think 've... My mentors and friends have brands in the pipeline was born became an adult, I love that brands. About her love life and never shares the details of her relationship good they. Really ask for speaking to you, our community some senses it was one foot front... Textured haircare brand co-owned by Rae and co-founder Hannah Diop are actually related through marriage got to have you... Favorite beauty buys from the Nordstrom Anniversary Sale I just spent my customers is hannah diop related to issa rae for., Rome wasnt built in a day and overnight success, which is about. Favorite beauty buys from the Nordstrom Anniversary Sale in your business mm product development the way, Abdoulaye his. Inform like other events in the pipeline friends have brands in the future and extrapolate your idea oil... Is important to the culture now the co-owner is hannah diop related to issa rae face of the original to! A very holistic approach to our lifestyle, '' she says n't get.., it was one foot in front of another, is an industry problem highlight is... Always to try and save personal tasks for the future day-to-day is spent trying out.! And seems to be very close with her obviously when they 're pregnant until like celebrity! Reporter at today Digital and is based in Los Angeles, California, and I got in and!, God, you think that is putting textured hair at the time were um like and! The future sense of your financial projections Diop and is already 10..
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