The Qatari authorities were not immediately available for comment when contacted by CNBC. By Rob Harris, sports correspondent and Sunita Patel-Carstairs, news reporter The Muslim country is conservative and tightly regulates alcohol sales and usage. GENEVA -- Budweiser will still be the official World Cup beer through the 2026 tournament in the United States, after brewer AB InBev renewed with FIFA on Thursday despite a troubled time with men's 2022 World Cup host Qatar. IE 11 is not supported. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices AB InBev's renewed its deal with FIFA in 2011, afterQatar was controversially picked as host. Budweiser will still be the official World Cup beer through the 2026 tournament in the United States after brewer AB InBev renewed with Fifa despite a troubled time with men's 2022 World Cup host Qatar. "Budweiser now has a costly logistical problem of what to do with distributed stock it can no longer sell, and there could be knock on effects for contracts in their supply chain," she said, adding it would also have lost brand visibility during matches. FILE FIFA President Gianni Infantino meets the media at the FIFA World Cup closing press conference in Doha . The shocking decision from FIFA and Qatari officials to ban alcohol sales stunned fans who were set for a long month in the Persian Gulf country. Christopher PikeBloomberg via Getty Images For many. Do you have a tip on a sports story that Newsweek should be covering? The latest production cuts pledged by Saudi Arabia might be felt by the U.S. in 6 to 8 months when Biden will be in the middle of his presidential campaign. FIFA's statement thanked AB InBev, Budweiser's parent company, for its "understanding and continuous support" to "cater for everyone" during the World Cup. Budweiser will still be the official World Cup beer through the 2026 tournament in the United States. Who will get them? See here for a complete list of exchanges and delays. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. The sponsorship was reported to be about $75 million for the previous World Cup. The venue of the opening game of the 2022 FIFA World Cup, Al-Bayt Stadium in Al Khor, Qatar, is pictured on November 12, 2022. Qatar is strict about alcohol, but not completely dry. DUBAI, United Arab Emirates Qatar is banning all beer sales at and around its World Cup stadiums, in a dramatic U-turn just two days before the massive soccer tournament begins, world soccer governing body FIFA confirmed on Friday. DOHA, Qatar -- Qatar's last-minute decision to ban alcohol at World Cup stadiums has left Budweiser with loads of beer left on its hands. Market data provided by ICE Data Services. FIFA President Gianni Infantino speaks during a press conference ahead of the FIFA World Cup Qatar 2022 tournament Nov. 19, 2022, in Doha, Qatar. Winning Country gets the Buds. When will the wildfire smoke clear? Around 48 hours before the soccer World Cup kicks off, FIFA officials made the shocking announcement Friday . Budweiser delete cryptic four-word response after Qatar World Cup 2022 alcohol ban confirmed Budweiser had responded to reports that alcohol will be banned at the World Cup in Qatar. Fox News Flash top sports headlines are here. A renewal for the 2026 World Cup seemed a done deal even during the dispute in Doha. And this highlights another flashpoint: between this notoriously boozy sport and the conservative, Muslim country hosting it. Budweiser brewer renews with FIFA to 2026 despite World Cup stadium beer ban in Qatar. The most comprehensive solution to manage all your complex and ever-expanding tax and compliance needs. (Budweiser). "If they can change their minds on this at a moment's notice, with no explanation, supporters will have understandable concerns about whether they will fulfil other promises relating to accommodation, transport or cultural issues," the Football Supporters' Association, a group covering fans in England and Wales, said in a statement. It is a remarkable, eleventh-hour policy change for the wealthy Gulf kingdom, which has had 12 years to organize the world's second-largest sporting event, after the Olympics. We are working with FIFA to bring the best possible experience to the fans. BRUSSELS, Nov 19 (Reuters) - A last-minute decision to ban the sale of alcohol at Qatar's World Cup stadiums will seriously limit Budweiser sales in the Gulf state, but will not derail its owner's global campaign during the tournament, industry analysts said. 38 Beer is a staple of the World Cup, even in Qatar. "Well, this is awkward," Budweiser's official Twitter account read as news of the reversal emerged. Sign up for free newsletters and get more CNBC delivered to your inbox. See here for a complete list of exchanges and delays. Budweiser brewer renews with FIFA to 2026 despite World Cup stadium beer ban in Qatar. Qatar bans stadium beer sales in last-minute reversal, Soccer event typically boosts global beer consumption, Legal analysts see risk of dispute with FIFA over contract. Qatar isn't the first country to face a FIFA-alcohol issue. Khristopher J. Brooks is a reporter for CBS MoneyWatch covering business, consumer and financial stories that range from economic inequality and housing issues to bankruptcies and the business of sports. Experts suggest the former president may be facing federal charges amid reports that his former chief of staff, Mark Meadows, has testified against him. But now, in a stunning reversal just ahead of Sundays kickoff, host country Qatara Muslim-majority nation that will be first in the Arab world to host the eventsays it will ban alcohol sales within World Cup stadiums, something it had initially agreed to allow. Theres just one alcohol retailer in the entire country, the Qatar Distribution Company. The Football Supporters' Association, arepresentative group of soccer fans in England and Wales, published a statement calling out the decision to ban beer sales. "We tried and that is why I give you the late change of policy," he said. Though sales of Budweiser dropped in stadiums, the global publicity over the dispute arguably boosted the brewer and left little doubt which brand was tied to the World Cup. The housing market is so broken that many 40- and 30-something millennials have no choice but to build homes in their Ultrawealthy heterosexual couples are living like the 1950s never ended, according to research of 30 years of data. Budweiser beer kiosks are pictured at the Khalifa International Stadium in Doha on November 18, 2022, ahead of the Qatar 2022 World Cup. FORTUNE may receive compensation for some links to products and services on this website. We want to hear from you. Legal Statement. Market data provided by Factset. It appears that concern has been raised at very high levels of the country's leadership. The policy for serving beer in the country during the games was finalized among organizers in September, but just last weekend orders were delivered from the highest rungs of the government to relocate beer tents in stadiums further out of view, according to reports. Qatar had initially relaxed its alcohol restrictions to allow Budweiser, which has been the World Cup's exclusive beer distributor since 1986, to sell its products in Qatar World Cup official venues, specifically the stadiums and fan zones. 2023 FOX News Network, LLC. Legal Statement. Ed Weeks, head of commercial dispute resolution at British-based lawyers Cripps, said the big question was whether the FIFA-Budweiser contract anticipated the possibility of a sudden change. All rights reserved. Could Ron DeSantis Face Kidnapping Charges Amid Bitter Gavin Newsom Feud? All Rights Reserved. Powered and implemented by FactSet. Friday's announcement yanks not only the tensions of a religiously conservative country hosting a traditionally beer-soaked tournament into the spotlight, but also glaring questions about planning and management problems. Access unmatched financial data, news and content in a highly-customised workflow experience on desktop, web and mobile. Nov. 18, 2022, 3:43 AM PST / Updated Nov. 18, 2022, 3:54 AM PST. All quotes delayed a minimum of 15 minutes. It's also drawn criticism for last-minute changes, including a request to delay the tournament's start by a few days that came only in August, a demand just last week from the government that beer stands be moved further away from stadiums, and finally Friday's decision to ban beer sales around stadiums altogether, just over 48 hours before the first match begins on Sunday. This year's sponsorship is worth $112 million, Yahoo Sportsreported. Browse an unrivalled portfolio of real-time and historical market data and insights from worldwide sources and experts. Patrick T. Fallon/Agence. FIFA President Gianni Infantino downplayed the move. English . In an emailed statement, an AB InBev spokesperson told CNBC: "As partners of FIFA for over three decades, we look forward to our activations of FIFA World Cup campaigns around the world to celebrate football with our consumers. FILE FIFA President Gianni Infantino meets the media at the FIFA World Cup closing press conference in Doha, Qatar, Friday, Dec. 16, 2022.. An advertising regulator says FIFA made false claims about last year's World Cup in Qatar being carbon neutral. Budweiser has been a World Cup sponsor since the 1986 tournament in Mexico. The decision by Qatari officials, announced on Friday, to ban sales of alcoholic beer at the eight stadiums hosting matches represents a last-minute change and an unfair slap in the face to AB. Market data provided by Factset. Despite Budweiser's reported. Budweiser will . Updated on: November 18, 2022 / 7:07 PM / CBS/AP. "If they did, and they put in a clause putting the risk on Budweiser, then they're going to be very smug right now. pic.twitter.com/Vv2YFxIZa1. Elaina Bailes, committee member of the London Solicitors Litigation Association, said the last-minute change of position was likely to lead to a dispute. 2023 FOX News Network, LLC. . Budweiser's nonalcoholic beer, Bud Zero, will continue to be sold at all eight of the country's World Cup stadiums, FIFA said in a statement. Budweiser, the official beer supplier for the World Cup, had already been told to make its stands "less prominent" as soccer fans begin to arrive in Qatar, and now it would seem that no alcohol will be for sale at stadiums. Legal Statement. FIFA and Qatari officials made the last-minute decision to prohibit beer sales at World Cup games. Anheuser-Busch InBev, a major sponsor of the event, can continue selling its Budweiser Zero non-alcoholic beer. FIFA World Cup tournaments are the most popular sporting events in the world AB InBev chief marketing officer Marcel Marcondes said. International Football By Stephen Killen 11:29, 18 NOV 2022 Updated 12:48, 18 NOV 2022 Indeed, the brewer has launched its biggest ever World Cup campaign in over 70 markets, more than double the number of participating countries, compared with just over 50 for the 2018 edition. to Budweiser for the co-operation we have had in the last years, and last couple of weeks.. "If they can change their minds on this at a moment's notice, with no explanation, supporters will have understandable concerns about whether they will fulfil other promises relating to accommodation, transport or cultural issues.". By Alexander Smith. A source briefed on the decision had told Newsweek: "Fan Zones are all around the city, and these fan zones will be serving alcohol, as well as hotels and bars/clubs in those hotels. At the FIFA World Cup, even in Qatar by Rob Harris, sports correspondent and Sunita,... 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