biggest pain points with EVs in India. We have provided the link so it will be easier for you to follow him on social media. Tarun also worked as Student Coordinator at C-TIDES, Entrepreneurship Cell IIT Madras for 1 year and 9 months (May 2009 Jan 2011). https://www.overdrive.in/subscribe/OVERDRIVE is India's biggest auto media with India's most awarded television show, this YouTube channel, a magazine that's been the best of the best for over 20 years and more. The new dashboard on the Ather 450X comes with the following features: Processor: Snapdragon 212 Quad-Core, 1.3Ghz, 1GB RAM, 8GB storage, Operating System: Android Open Source OS (AOSP), Screen. Ather's CEO is Tarun Mehta How do I contact Ather? You can run Google Maps on the dashboard without the need of your mobile phone, says Mehta, the CEO (Jain is CTO). . The Gen 2 model does not support this feature due to different motor controllers. Rajiv is based out of Delhi-NCR and writes stories on startups, corporates, entrepreneurs of all kinds, and yes, marketing and advertising world. Ather 450X supports connected accessories like smart helmets and tyre pressure monitoring systems (TPMS).[19]. Listen in.#tarunmehta #atherenergy #atherelectricscooter . When IIT Madras graduates Tarun Mehta and Swapnil Jain started Ather Energy in 2013, they were betting that "electric vehicles were inevitable," recalls Mehta. Not in the near future. Thank you for your comment, we value your opinion and the time you took to write to us! [6][7] Hero MotoCorp invested 180 crore (US$23million) in the Series B round of funding in October 2016. Founded by two IITians, the. And those who have faced adversities, soldiered on. Tarun mentioned that Ather would ideally want to have a backwards-compatible battery, but committing to it soon would be challenging. It will be priced at Rs 2,500. Conventional wisdom would say that this is as premium as it gets, and people cant pay more. He did his college study at IIT Madrasone of the best-known colleges for engineering in India. Supercharging EVs: With a revved up sectoral plan, will consumers embrace the electric vehicle? And I dont want to increase the price if it doesn't have more value. Tarun thinks going premium would only be justified if Ather provided more customer-centric features. It will likely be priced between a Honda Activa and a 125cc Vespa.A working prototypeand a sleek looking one at thatwas ready as early as two years ago, but the decision to design and engineer one from scratch means progress has been slower than CEO Mehta and CTO Jain anticipated. In a major boost to its rapid expansion in the country, Ather Energy signed a joint MoU with the State Of Karnataka, committing to 1,000 Ather fast chargers across the state. We caught up with Ather Energys CEO and co-founder Tarun Mehta for an update on what the brand has been up to. Five years and $63 million in venture capital later, Ather Energy launched two electric scooters the Ather 340 and 450, priced at 1.11 lakh and 1.23 lakh, respectively. The Tweet made by Mehta includes an image with only the word S, written a total of 450 times. | TOI Auto. ft. production facility in Hosur, Tamil Nadu, set to launch Ather into the big leagues. And after the investment from an angel investor, they got an investment from Binny and Sachin Bansal of Flipkart which helped them a lot because at that they were on the verge of being out of money. It invested again in 2018 to the tune of 130 crore (US$16million). The company's current biggest rival Ola Electric is all set to commence the deliveries of the S1 Air from next month. Thank you! . It could be transformative for the landscape in India and eventually emerging markets around the world. There were in the same branch. According to Ather Energy's CEO Mehta, the company has raised a total of $170-180 million to date, with the latest funding round in October valuing the company at around $800 million. Isnt that simple? he smiled. A passionate automotive journalist, Sahil takes inspiration from the likes of Doug DeMuro and Mat Watson. Are you excited for the arrival of the more affordable entry-level Ather 450S? Ather Energy was founded in 2013 by Tarun Mehta and Swapnil Jain. The funder went ahead to decode the nuts and bolts of his plan: Replace the engine, put a motor, change the fuel tank, insert a battery, and you will get an electric scooter. October was a special month for Ather Energy. "It was a terrible idea," recalls Tarun Mehta, who cofounded Ather Energy with Swapnil Jain from the incubation cell of the premier . There was one catch, though. Tarun said, We only have four [sic] experience centres that are open right now despite that, were getting close to 7,000 test ride bookings and over 10,000 enquiries every week. As the brand moves to 27 cities and sales efforts pick up, it is expected to reach almost 100,000 test rides a month. [3] In December 2014, Flipkart founders, Sachin Bansal and Binny Bansal invested $1 million as the seed capital. T he IIT Madras graduate found the proposal shocking. Still, later on, they switched to e-vehicles as they were not interested in electronics and embedded systems. Ather Energy was founded in 2013 by Tarun Mehta and Swapnil Jain. @2023 ETEnergyworld.com. Bajaj Chetak EV Road Test Review | Is it finally time to buy one? This is likely to happen in around two years. Tarun Mehta's Post Tarun Mehta Co-founder & CEO at Ather Energy 1y Report this . C-TIDES is the official entrepreneurship cell of IIT Madras which works to encourage an eco-system for entrepreneurship and innovation at IIT Madras. Asia Pacific +65 6212 1000. For reprint rights: Times Syndication Service, lineup in the Indian market earlier this year, now offering the. He has over 16.8K followers on Twitter and around 1.7K followers on Instagram. Save your favourite articles with seamless reading experience, Get updates on your preferred social platform. . Ather has plans to set up around 300 fast charging stations across India by end of 2021. However, the company wants to scale down prices gradually so that its scooters become more accessible. Ather Energy also establishes Ather Grid, an electric vehicle charging infrastructure in cities it is present in. After much research, IIT Madras batchmates Mehta (right) and Jain were convinced that manufacturers of electric scooters in India were only building low-cost and under-powered vehicles. The scooter can accelerate to 40km/h in 3.9 seconds, attain a top speed of 80km/h, and can travel 75km on one charge in city-riding conditions (107km in the Indian driving cycle). Ather began to work on the programme last year, but it had to be put on the back burner due to the pandemic. eNPS i Ather's Employee Net Promoter Score (eNPS) is -50, as rated by 2 employees.-50 eNPS Score. It is worth noting that this initiative cannot be categorised under institutional sales, considering scooters are not sold to the companies but directly to the employees. Swapnil Jain net worth is estimated to be around $40 Million. After the 10th while enjoying his vacation his relative suggested he take coaching for JEE. I think long term, so the customer for EVs is really the customer for a regular two-wheeler. [3] Tarun believes the electric two-wheeler market is still in its nascency. And to date they've raised about $43 million in funding. But hopefully, in the next six months, this will again pick up pace, said Tarun. With this vision, we hope Ather disrupts the electric segment once again soon. Ather Energy in expansion mode: Cofounders Tarun Mehta, Swapnil Jain on 450X's early success and plans ahead, Ather Energy eyes EBITDA profitability in next one year as production at new plant ramps up, Ather Energy looks to install 100 charging stations by 2021, Indias Ather Energy raises $51 million to grow its electric scooters business, WATCH: Yulu will continue to focus on growth in Bengaluru, says Co-founder Amit Gupta, WATCH: Ather Energy will expand to four cities by the year end, Co-founder Tarun Mehta tells YourStory, Ather Energy to start production early next year. The S1 Air is the new entry-level variant in the Ola S1 line-up, and the upcoming Ather 450S will serve as a direct competitor. This leads us to believe that the company is in the works of introducing a more affordable variant of the scooter that will be called. Tarun got the Deputy Manager post at Ashok Leyland for 7 months (Aug 2012 Feb 2013). The investor proposed a minor tweak. Popular ADAS safety features on Indian cars explained: FCA, LKA, AEB and more, 10 car features that we dont appreciate enough: Speed alert, TPMS, rear defogger and more, Five affordable CNG cars in India with 26.5 km/kg+ mileage for under Rs 10 lakh, Electric scooters get expensive as subsidies slashed: Check new prices, 10 most expensive Made in India cars going up to Rs 2.70 crore for Mercedes-Maybach, Cornering lamps to ventilated seats: 10 car features you cannot go back from, Top two-wheelers launched in May 2023: Hero XPulse 2004V to Simple One electric scooter, Five cars launching in June 2023: Honda Elevate to Mercedes-AMG SL55. Another forgettable achievement was spending over a decade at The Economic Times as his maiden job. October sales will likely match 2020 full year revenues. Americas +1 212 318 2000. Now, the duo has a close-to-commercial electric scooter, called the S340, which they hope to start selling later this year.It will take an hour to charge on a 15 ampere point, do a top speed of about 70 kmph and have a range of 70-80 km on a single charge. But for the most part, the Millennials are alright, as this report card shows. Tarun said the Indian electric two-wheeler market size before Covid-19 was around 1.2-1.3 lakh EVs per annum. Ather 450X (3rd Generation) was launched on 19th July 2022 with improved range and other features. But who knows? 2023 | AIMA India | Brand & Corporate. At first, they wanted to create clean engines which was a good initiative. Tarun Mehta is working on the next-generation electric two-wheeler for the Indian market. 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